First Time Use, Mobile App

2013 | HERE GmbH
Berlin, DE
Below you can see three versions of an animation from part of a first time use journey. These would be my personal selects from a day of trying different ideas, now share these with the rest of the team for feedback from brand, engineering and design colleagues.
Version 1 – Icon Hop
A dynamic opening that hints at the panel interaction. (drag up)  After a moment of inactivity the lower panel pops up a bit to prompt the drag behavior.
Version 2 – Spin Out
A more active logo animation, a bit crazy.
Mixing propeller and compass metaphors as a provocation for the brand discussion.

Version 3 – Push the envelope
What would be cool, without constraints? Can we push this far? Can’t let engineering think we’re going soft. :p